| Following increased demand for its scanning,
storage and printer products in the last 12 months, Fujitsu Europe Limited has announced
additional initiatives to support the channel. The
company has introduced a comprehensive new marketing support programme which is available
to all resellers, no matter how long they have been with the company. This includes :
- Lead generation - Fujitsu undertakes extensive
promotional campaigns designed to generate leads. In addition, it has a business
development team dedicated to identifying sales opportunities within large organisations.
- Lead management - all leads identified or
received by Fujitsu are sent directly to our resellers, with copies to the relevant
distributor.
- Sales support - full technical and sales support
is available to any reseller who requests it.
- Marketing Resource Guide - covering all areas of
the company's marketing communications activity; advertising, direct mail, public
relations and exhibitions. It includes copies of advertisements and advertising schedules,
samples of direct mail pieces and the direct mail timetable, a guide to carrying out
public relations activity, and copies of all press material published throughout the year.
Regular updates are provided by Fujitsu's marketing department so resellers are kept fully
informed about product news, price changes and promotions.
Commenting on the initiative, marketing executive Jane Brazier
said "We will do everything we can to support our reseller base because it is
through them that products get sold. We know, through years of experience, what we can
achieve with our marketing programmes and therefore we focus on activities which deliver
the results we want to achieve - lead generation, brand recognition, and market
education."
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